Data Cloud Week: Turn Cloud Data Into Real-Time Customer Action
September 22-24, 2026
About this event
Tealium’s Data Cloud Week is a three-day virtual event series designed to help organizations get more value from the data and intelligence already living in their modern cloud ecosystem.
Industry leader Scott Brinker will kick off each day with his perspective on the trends shaping the data cloud landscape, how modern data and MarTech architectures are evolving, and what these shifts mean for the future of customer experience.
From there, dive into dedicated Snowflake, AWS, and Databricks sessions featuring partners, customers, and industry experts exploring how leading organizations are connecting cloud data with real-time customer context to drive smarter activation, personalization, and AI-powered experiences.
Walk away with practical ideas for connecting data, AI, and activation to create more relevant customer experiences and maximize your existing cloud investments.
Choose the day and data cloud that best aligns with your priorities: Snowflake, AWS, or Databricks.
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Featuring
Scott Brinker
chiefmartec
Luke Ambrosetti
Snowflake
Florian Delval
Snowflake
Heather Roth
Slalom
Logan Patterson
Slalom
Gareth Jones
Legal & General
Shalima Bhalla
AWS
David Chan
Deloitte
Tony LaVasseur
Databricks
Jake LaDuke
Databricks
Vikalp Jain
Credera
Luis Sanchez
Western Governors University
Yasmin Wilcox
Tealium
Zack Wenthe
Tealium
Agenda
Day 1: September 22, 2026 | 9:00AM SGT / 11:00AM AET
Snowflake Day: Turn Data Into Real-Time Customer Action
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Organizations have made significant investments in cloud data platforms, but the next challenge is turning that foundation into more meaningful customer experiences. This session will explore how companies are connecting historical data, real-time behavior, identity, and consent to make customer intelligence more actionable. Hear perspectives from Snowflake and Legal & General on how modern data strategies are evolving from centralized storage and analytics toward more dynamic activation.
Featuring: Scott Brinker, chiefmartec | Luke Ambrosetti, Snowflake | Florian Delval, Snowflake | Heather Roth, Slalom | Gareth Jones, Legal & General | Yasmin Wilcox, Tealium
Day 2: September 23, 2026 | 9:00AM SGT / 11:00AM AET
AWS Day: Power Smarter Contact Center Experiences
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Contact centers sit at the intersection of customer data, service, and experience, yet having access to information does not always mean having the right context in the moment. This session will explore how organizations are bringing together customer data, identity, behavioral signals, and cloud infrastructure to create more connected service experiences. Attendees will gain practical perspectives on how real-time context can support smarter decisioning, more personalized interactions, and stronger customer outcomes.
Featuring: Scott Brinker, chiefmartec | Shalima Bhalla, AWS | David Chan, Deloitte
Day 3: September 24, 2026 | 9:00AM SGT / 11:00AM AET
Databricks Day: Activate Intelligence in Real Time
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As organizations expand their use of analytics, machine learning, and AI, a key challenge is translating intelligence into action across the customer journey. This session will examine how businesses are connecting models, insights, and customer data with real-time behavioral context to make AI more relevant at the point of interaction. The discussion will explore what it takes to move from insight generation to timely, governed activation across customer-facing channels.
Featuring: Scott Brinker, chiefmartec | Tony LaVasseur, Databricks | Jake LaDuke, Databricks | Vikalp Jain, Credera | Luis Sanchez, Western Governors University | Zack Wenthe, Tealium