Data Cloud Week: Turn Cloud Data Into Real-Time Customer Action

September 22-24, 2026

About this event

Tealium’s Data Cloud Week is a three-day virtual event series designed to help organizations get more value from the data and intelligence already living in their modern cloud ecosystem.

Industry leader Scott Brinker will kick off each day with his perspective on the trends shaping the data cloud landscape, how modern data and MarTech architectures are evolving, and what these shifts mean for the future of customer experience.

From there, dive into dedicated Snowflake, AWS, and Databricks sessions featuring partners, customers, and industry experts exploring how leading organizations are connecting cloud data with real-time customer context to drive smarter activation, personalization, and AI-powered experiences.

Walk away with practical ideas for connecting data, AI, and activation to create more relevant customer experiences and maximize your existing cloud investments.

Choose the day and data cloud that best aligns with your priorities: Snowflake, AWS, or Databricks.

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Featuring

Scott Brinker
chiefmartec

Luke Ambrosetti
Snowflake

Heather Roth
Slalom

Logan Patterson
Slalom

Gareth Jones
Legal & General 

Shalima Bhalla
AWS

Tony LaVasseur
Databricks

Vikalp Jain
Credera

Yasmin Wilcox
Tealium

Agenda

September 22, 2026 | 8:00AM PT / 11:00AM ET

Snowflake Day: Turn Data Into Real-Time Customer Action

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Organizations have made significant investments in cloud data platforms, but the next challenge is turning that foundation into more meaningful customer experiences. This session will explore how companies are connecting historical data, real-time behavior, identity, and consent to make customer intelligence more actionable. Hear perspectives from Snowflake and Legal & General on how modern data strategies are evolving from centralized storage and analytics toward more dynamic activation.

Featuring: Scott Brinker, chiefmartec | Luke Ambrosetti, Snowflake | Heather Roth, Slalom | Logan Patterson, Slalom | Gareth Jones, Legal & General | Yasmin Wilcox, Tealium

September 23, 2026 | 8:00AM PT / 11:00AM ET

AWS Day: Power Smarter Contact Center Experiences

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Contact centers sit at the intersection of customer data, service, and experience, yet having access to information does not always mean having the right context in the moment. This session will explore how organizations are bringing together customer data, identity, behavioral signals, and cloud infrastructure to create more connected service experiences. Attendees will gain practical perspectives on how real-time context can support smarter decisioning, more personalized interactions, and stronger customer outcomes.

Featuring: Scott Brinker, chiefmartec | Shalima Bhalla, AWS

September 24, 2026 | 8:00AM PT / 11:00AM ET

Databricks Day: Activate Intelligence in Real Time

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As organizations expand their use of analytics, machine learning, and AI, a key challenge is translating intelligence into action across the customer journey. This session will examine how businesses are connecting models, insights, and customer data with real-time behavioral context to make AI more relevant at the point of interaction. The discussion will explore what it takes to move from insight generation to timely, governed activation across customer-facing channels.

Featuring: Scott Brinker, chiefmartec | Tony LaVasseur, Databricks | Vikalp Jain, Credera

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